Proof of Play menu

Proof of Play is a statistics option to gain information about the below listed elements:

• Loops
• Contents that contains widgets and assets inside with Proof of Play
• Used files with Proof of Play
• Screens that played elements that contains assets with Proof of Play

How to enable proof of play on elements

To know more about Proof of play read the following article: How to enable Proof of play

Collect statistics

Where can you collect statistics of Proof of Play?

Devices

Click on device / Right click >> Details >> Proof of play tab

Playlists / Contents / Widgets

Click on content / Right click >> Details >> Proof of play tab

Assets / Files

Click on Files / Right click >> Details >> Proof of play tab

Analytics

Proof of play tab under Analytics menu

How to use Proof of Play pivot table?

First of all, when you open the Proof of Play tab, you will see a Selector like this one:

• Here you can select the element whose proof of play report you want to see
• If you see options that are grey, that means there is no such element created under your customer.
• If you approach the proof of play modal from the details sections of the elements (devices, files or contents) the selector will show the information related to the item where you selected the proof of play tab.

After you selected the element you want to analyze, you can jump to the next part of the proof of play section.

• Every element has its own selector like this.
• Here you can specify the item you want to see in the chart.
• Also, you can use the filters to quickly find the specific thing you need.
• You can select only 1 folder/item

Tag-based search

Tag search has been added to the Proof of Play modal to gain reports by tag.

You can filter by tag for:

• Content
• Devices
• Media files
• Channels
• Sub-channels

When you select a tag, the report will show data for all associated entities tagged with the selected tag.

Tag search availability

Tag search is not available for advertisers and custom reports.

After you selected the item whose statistical data you want to see in the chart, you can jump to the time interval selector.

• Here you can select a time range from the presets, or define your own with the Custom interval selector.

After selecting the above-mentioned items, we can move on to "Group by," where you can choose the perspective for viewing the chart, such as how many times the content was clicked on a specific device or how many media files were included in the content.

• Each element has its own Group by section. If the selector is grey that means the time interval is too wide so it would be too much information to show in the chart, so this group by is not available, or you do not have this option in your setup.
• You cannot select multiple "Group by"s
• If you need, you can download the reports from each "group by"s as a CSV and analyze it.

After everything is set, you can analyze the chart.

• With the "Hourly / Weekly / Total selector," you can specify the time intervals for slicing the chart within the previously defined time range.
• With the view selector button you can change how the chart should look like .
• In the right-corner you can even download the chart as PNG.

Please note!

If you duplicate a content, the original content's proof of play data WILL NOT appear in the duplicated content due to different IDs.

Access Proof of Play report

Where can I access proof of play reports?

Analytics / Proof of play menu

You can access Proof of play menu via Analytics / Proof of play menu

From Details

Content details

You can access the individual content's Proof of play via Contents / Details / Proof of play

Device details

You can access the individual content's Proof of play via Device / Details / Proof of play

File details

You can access the individual content's Proof of play via Files / Details / Proof of play

From Channel

You can access Proof of play menu with Channels / Proof of play button

Audience / Impression Measurement

Proof of Play can enrich playback statistics with audience context — an estimate of how many people actually saw your content, not just that it played. While content runs, the player keeps an active viewer count and stores audience metrics together with the same Proof of Play records used for content, asset, channel, advertiser, message, device, and folder reporting.

Requires a viewer count source

Audience metrics are only recorded while an active viewer count source is supplying values. With no source, the viewer count stays at 0 and no audience data is collected.

Viewer count sources

The active viewer count can come from any of these sources:

Source	How it works
Device predefined count	Set on the device itself as a default value with optional date/time rules — see Predefined viewer count in the device settings.
Content action	An action inside your content sets the active viewer count at runtime — from a static value, a received value, a datasource, or a sensor-derived value.
Sensor event	External people-counting hardware sends viewer-count values, for example microwave/radar occupancy sensors or camera-based people-counting integrations.
Datasource event	A datasource update supplies the viewer-count value, for content-driven integrations.
Embedded / client integration	An embedded or runtime client sets the active viewer count through the player integration.

note

Negative or non-numeric viewer counts are ignored and fall back to 0. Rapid changes are throttled, so the most recent value wins after a short cooldown.

Audience metrics

Once a viewer count source is active, these audience metrics are reported alongside the standard Proof of Play data:

Metric	Meaning
Total impressions	Estimated number of audience impressions (viewerCount). Viewers already present when a content starts are carried over, so they are not lost when the next content begins.
Total view time	Total playback time weighted by the viewer count (viewerAttention).
Attention ratio	A ratio describing viewer attention relative to playback (viewerAttentionRatio).
Average attention	Average view time per impression (viewerAverageAttention).